About us

There is a huge opportunity to embed a stronger culture of integrity across organisations.

INTEGRITY MATTERS is an innovative business ethics solutions provider set up by Anny Tubbs in 2022 in collaboration with peers. We believe in ongoing dialogue to pool insights that allow us to address ‘the elephants in the room’.

A key focus is the development needs of professionals tasked with overseeing ethics and compliance programmes in their organisations. Our goal is to help others acquire competencies displayed by individuals who are highly effective in their roles.

INTEGRITY MATTERS’ independent capacity-building and in-person events allow participants to take stock and chart their ongoing learning path. Our people-centred approach also involves experts whose research and work are complementary.

INTEGRITY MATTERS draws on decades of experience across multiple sectors and organisational cultures:

Portrait of Anny Tubbs

Anny Tubbs

Anny worked as a UK lawyer and group-level executive in FTSE 100 advisory and leadership roles for over 25 years. Much of her work, including as Chief Business Integrity Officer at Unilever, focused on embedding responsible business practices.

Anny consistently advocated for best practices in external fora such as the International Chamber of Commerce (ICC), OECD and B20. She co-founded and Chaired the European Chief Compliance and Integrity Officers’ Forum (ECCIOF), working with peers from European multinationals to set a strong thought leadership agenda.

She recently retrained in documentary filmmaking, journalism and multimedia production to focus on constructive storytelling and develop the skills needed to support organisations at the intersection between values and innovation.

Our Competency Framework

Developed together with Paula Davis and Jason Baker, the INTEGRITY MATTERS Competency Framework and online self-evaluation tool reflect input from seasoned industry experts gathered for successive focus groups in 2022.

Participants were willing to take stock of their experiences and openly share perceived areas for improvement in how we seek to embed a culture of integrity across organisations. Three categories of core competencies emerged, relating respectively to (i) Vision and Values, (ii) Interacting with Others and (iii) Inner Strengths.

Our lifelong learning tools help you carry out a structured gap analysis and map your priority areas for further development. We are committed to challenging complacency, promoting applied learning and sharing best practices. Think about what keeps you awake at night: our MAKE ETHICS REAL programme is a great way to explore your options and build your network.